What NPV is measuring
NPV translates a full project cash-flow stream into today’s money. The idea is simple: future cash is worth less than immediate cash because capital has a time cost and because future outcomes are uncertain. Discounting adjusts later cash flows to reflect that trade-off.
Once each future cash flow is discounted, the initial investment is subtracted. The remaining figure is the project’s net present value. Positive NPV means value is created above the required return, zero NPV means the project exactly earns the discount rate, and negative NPV means it does not clear the selected hurdle.