How a maintenance margin call is triggered
In a margin account, equity is the market value of the securities minus the margin loan balance. The maintenance requirement sets the minimum percentage of the position that must remain funded by equity instead of borrowed money. If market value falls while the loan stays the same, equity shrinks and the equity percentage drops.
A margin call occurs when that equity percentage falls below the maintenance requirement. That can happen quickly because the loan balance does not automatically shrink just because the stock price falls. The lower the share price drops, the larger the fraction of the position that is effectively financed by debt.