What total return means on a stock trade
Price return compares what the shares were sold for with what they cost to buy. Total return goes a step further by adding any cash dividends received during the holding period and subtracting the fees paid when entering or exiting the trade. That is why a trade can show a different result from the headline share-price move alone.
For long-term investors, this difference is important. A stock that appears to have produced only a modest price gain can still generate a stronger total return once dividends are counted. The opposite can also happen when repeated trading costs or a weak exit price offset the income received during the holding period.