How wallpaper roll estimates work
Wallpaper is usually ordered by roll, but the real planning problem is strip count. The room perimeter determines how many strips you need, while the roll width determines how many inches of wall each strip covers. A wallpaper calculator therefore uses both perimeter and roll width rather than just total square footage.
The roll length then determines how many full drops each roll can yield. If the wallpaper has a pattern repeat, each strip may need to be cut longer than the wall height so the pattern lines up, which reduces the number of usable drops per roll and increases the total roll count.