What Pearson r measures
r ranges from −1 to +1. A value of +1 indicates a perfect positive linear relationship (as X increases, Y increases proportionally), −1 indicates perfect negative linear relationship, and 0 indicates no linear relationship. Values between 0.7–0.9 are typically called strong, 0.5–0.7 moderate, and below 0.3 weak.
r only measures linear relationships. Two variables with a perfect U-shaped (quadratic) relationship can have r ≈ 0. Always plot your data to inspect the shape of the relationship before relying on r.